Following on from a previous post where I grumbled about digital music, I now have another source of bewilderment regarding digital content: eBook pricing. Looking on Amazon.co.uk for the new James Bond novel (Carte Blanche) and hoping to be able to get a reduced price version for Kindle (Amazon’s eBook reader device), I was frustrated to find that the Kindle price was no lower than the hardback price: £9.99.
I’m a big fan of eBooks – in the year that I’ve owned a Kindle I have bought and read 400% more fiction books than in the same time period over any of the last 5 years. I prefer the experience of reading a book on the device compared to a physical book and I like the convenience of being able to receive a book pretty much instantly, thanks to Web connectivity. Previously, however, the books I’ve purchased on it have been fairly old – at least not brand new releases – and so have been priced fairly reasonably. Carte Blanche was the first time I have looked at buying a book through the service so soon after release, and given the cost-saving nature of eBooks (no printing, binding, distribution, or physical storage are required), I was optimistic about it being a fair amount cheaper than the hardback copy. If the Web is going to be utilised for this kind of business, then in my opinion the price is one of the first things that must be favourable compared to offline sources. With equal prices, I can’t really understand what I would be paying for, given all the reductions in costs on the production side.
